Last June marked the 41st anniversary of a Detroit country music fair honoring the 50th anniversary of WEXL radio, Royal Oak.
90 Years of Detroit Country Music
Last June marked the forty-first anniversary of a monster country music fair celebrating the fiftieth anniversary of WEXL radio, Royal Oak, held at Swiss Valley Park near Utica. The organizers (who included WEXL’s Joe Patrick, and musician Ford Nix) produced an eleven-hour event of continuous entertainment. Because the station was synonymous with country and folk music from its first old-time religious broadcasts during the 1920s, to its adoption of a twenty-four-hour country music format in 1962 (the first Detroit area station to do so), the 1973 “Country Music Fair” not only represented a celebration of fifty years, but recognized the long history of country music in Detroit.
According to Billboard magazine, the celebration began with “Sunday morning church services, and then a continuous show from 9 a.m. to 8 p.m. with six hours of live remote broadcasting.” The showcase featured Michigan-based talent, along with the Grand Ole Opry’s George Morgan, guest star of the day. 
In his 1948 self-published biography, WEXL founder Jacob B. Sparks wrote that the station was created by Robert Miller and his father A.G. Miller in 1924, with the original call letters WAGM. “The station was the third in Michigan and the 298th in the United States,” wrote Sparks. 
By 1929, the Millers decided they bit off more than they could chew, and Sparks created the Royal Oak Broadcasting Company to purchase the station. From then on, religious programming performed by local musicians dominated its schedule, although by the end of the following decade WEXL boasted several cowboy and Hawaiian music shows.
During the years after World War II and into the 1950s, Cousin George Cross and Jack Ihrie presided over the “Sagebrush Melodies” record party during the middle of the day. Ihrie in particular proved a popular emcee at major country music events in Detroit. In 1962, the station went all-country with guidelines requiring disk jockeys to air popular records compiled in WEXL listener surveys, at least one record by a local artist every hour, at least one religious song each shift, and listener requests. WEXL also broadcast live music from local nightclubs. By 1967, the WEXL Country Club boasted 50,000 fan members.
Musicians Loyd Howell and Don Rye, founders and operators of the Ry-Ho Records label in Romulus assembled a small book to commemorate WEXL’s anniversary. In the introduction of “50 Years of Detroit Country Music” Pam Howell declared, “Country music is as American as Plymouth Rock … and is fast becoming the world’s number one music.”  Inside its pages appeared “The WEXL Story” by Loyd Howell, historic photos of WEXL from Sparks’ book, as well as portraits in pictures and words of WEXL staff, and Detroit C&W entertainers such as Curly Dan, Joe Pain, Uncle Jack Hilsinger, and Joy Jean.
One year later, the Sparks family caved to industry pressures (brought in part by the 1970 introduction of the top-forty country radio format at WJBK radio) and returned its broadcasts to religious programs. Also in 1974, the Michigan Department of Natural Resources purchased the land Swiss Valley Park was built on.
Despite countless changes of venues, outlets, and artists, country and folk music in Detroit reaches back more than 90 years – a fact as solid as Plymouth Rock.
- “Station Sets Golden Anniv. With Fair,” Billboard (May 26, 1973. Vol. 85, No. 21), 46.
- Jacob B. Sparks, Jacob’s Well of Life: The Autobiography of Jacob B. Sparks (Detroit: Self-published, 1948) 125.
- Don Rye, Loyd and Pam Howell, 50 Years of Detroit Country Music (Romulus, Michigan: Self-published, 1973) 1.